Why doesn't Quickbooks Online give me the option to import from excel directly into First Name and Last Name as opposed to using Customer Name?
Importing Full Name to Customer Name has several issues. Most importantly, if you have a B2B business model, you will be referring to your customers by business name not employee that works at the business at point in time. When I go to the invoice page and create new invoice, I now have to know the first/last name of every customer to be able to create an invoice for them as opposed to simply searching for ABC Tree Service which is much easier.
I know there is an option to select the display name for each customer on the edit page of the customer, however, I have over 2000 customers. I can be expected to go modify that for every customer. A default option would be nice.