Intuit’s QuickBooks ProAdvisor Program is available to accounting, bookkeeping, tax, and consulting professionals who are providing services to third-party clients.
The program is designed to help professionals like you grow your practice while helping millions of QuickBooks users manage and optimize their businesses.
In addition to the requirements in the following sections, ProAdvisors must comply with the terms of the QuickBooks ProAdvisor Program Agreement.
To review the QuickBooks ProAdvisor Program Agreement, see
About Authorized Services
As a participant in the QuickBooks ProAdvisor Program, you may provide your clients with QuickBooks product support, implementation, set-up, and consulting. You may not provide accounting or tax advice outside of jurisdictions where you have expertise or regulatory knowledge.
As a ProAdvisor, the primary focus of your business should not be paid, phone-based technical support. This Program is not designed for independent call-center-based technical support.
Also, you aren't authorized to provide use of an Intuit Product in an application service provider, online hosting, or other similar arrangement unless you are a participant in Intuit's Commercial Hosting Program.
About Brand Names
You must operate under your own business name, which should not include any Intuit brand, brand element, or phonetic equivalent in the name or branding of your business, business source identifiers, or any other materials.
Intuit brand, brand elements, and phonetic equivalents include, but are not limited to, the following:
- Intuit Brands
- Intuit Brand Elements
- Q (when it stands for QuickBooks, as in QSavings, for example)
- Phonetic equivalents
These lists may not be exhaustive.
|Note You should operate your business under a single company name to build brand recognition with your existing and prospective clients. If you operate under more than one business name while participating in the program, notify Intuit.|
Your website URL shouldn't contain any Intuit brand or brand element. For example, you can't use any of the following or similar:
Additionally, you should display the following notice on any materials where the Intuit or QuickBooks name is mentioned:
Intuit, QuickBooks, and QuickBooks ProAdvisor are registered trademarks of intuit Inc. Used with permission under the QuickBooks ProAdvisor Agreement
You should not brand your support or services as QuickBooks, as only support and services provided by Intuit can be branded QuickBooks.
The following examples illustrate proper and improper use:
- Improper use: QuickBooks Support, QuickBooks Services, QuickBooks Training
- Proper use: Support for QuickBooks, ABC Company Services for QuickBooks Users, XYZ Company Training for QuickBooks Users
About Brand Logos and Visuals
Your business or company logo should be unique to your business, and should appear at the top of your website so your clients quickly recognize you.
Your business or company logo should not contain, be similar to, an imitation of, or an alteration of an Intuit logo, and Intuit brands, logos, and badges shouldn't appear at the top of your website.
Additionally, your business name and logo should appear larger than any Intuit brand or Intuit logo, including any Program badges or authorized logos you display on your website, emails, invoices, or marketing materials under the QuickBooks ProAdvisor Program Agreement.
Your website should also not contain any Intuit website design elements from an Intuit website, nor any photographs from an Intuit-owned website.
You are not permitted to use the Intuit logo.
You may use the Intuit QuickBooks logo only when it is used on materials that prominently display your company's logo.
Use of the QuickBooks logo is only permitted when referring to QuickBooks products, and should not be used to describe a company's services.
You are permitted to use your Intuit-provided QuickBooks ProAdvisor badge as long as you have the corresponding valid certification and are complying with the terms of the Agreement. You should not stretch or alter the Intuit-provided Certified QuickBooks ProAdvisor logo.
Keep in mind that, when referencing QuickBooks, you must display the name in plain text, as in QuickBooks software.
About QuickBooks ProAdvisor Program Membership
You may only use the following approved phrases to promote, advertise, market, or communicate your ProAdvisor status:
- QuickBooks ProAdvisor Program Member
- Member of the QuickBooks ProAdvisor Program
You shouldn't promote, advertise, market, or communicate yourself as an Intuit Certified ProAdvisor, as any such statements or claims must always include QuickBooks, not Intuit.
When promoting your personal credentials, you can use your own name followed by the term Certified QuickBooks ProAdvisor (for example, Jane Smith, QuickBooks Certified ProAdvisor) only if you are certified and have passed the certification courses.
You must be honest about your relationship with Intuit. When you promote, advertise, market, or communicate in any manner, you should never state or imply that you are affiliated with Intuit in any way beyond your membership in the ProAdvisor Program.
You can't state, imply, promote, advertise, market, or communicate in any manner that you are working for, or on behalf of, Intuit (or QuickBooks or any other Intuit offering) or that you are an exclusive partner of Intuit. This means that you can't state or imply that you or your staff are employees or representatives of Intuit, or official outsourcing partners of Intuit (for example, you shouldn't answer the phone "QuickBooks support," but must state your own business name).
QuickBooks Certification is tied to the individual who underwent the certification process, and may not be transferred to another individual, so you are only permitted to represent yourself as a QuickBooks Certified ProAdvisor if you, yourself, have passed the certification.
For an employee of your business to represent themselves as a QuickBooks Certified ProAdvisor, they, themselves, must first pass the relevant certification course and meet all other applicable criteria.
About Business Information
You should disclose the following legitimate business information on your website:
- Your business name
- The physical location and street address of the business
- Accurate contact information
- The territories you serve
- The services you provide
In addition, you should not promote, advertise, market, or communication your services as being primarily focused on paid phone-based technical support.
About Advertising Instructions (including sponsored or native advertising)
Advertisements should clearly display your business name and brand name as the primary element in the ad.
Ad titles should lead with your own business name or brand, or with an industry descriptor, and should not lead with Intuit Brands.
This means that ads shouldn't use QuickBooks, QB, or Intuit as the primary element in the ad.
For example, ads should not say QuickBooks Support, but should rather say XYZ Company - Support for QuickBooks.
Additionally, the service offered in the ad shouldn't solely be for paid phone-based technical support, and ads shouldn't claim 24/7 availability.
About URLs and keywords
All URLs, including visible URLs in your ads, must comply with the following requirements:
- You cannot use Intuit Brands on a stand-alone basis after the .com.
For example, XYZbusinessname.com/QuickBooks is prohibited
- You cannot use Intuit Brands in front of descriptive or generic terms after the .com.
For example, XYZbusinessname.com/QuickBooksSupport is prohibited
- You are allowed to use Intuit Brands as the "direct object" in a URL directory or path.
For example, XYZbusinessname.com/SupportforQuickBooks is authorized.
Additionally, you must negative-match for the following keywords:
- QuickBooks Online
You should only bid on keywords with a value-add statement (for example, QuickBooks Set-Up).