When does the price change go into effect?

For existing clients with a monthly subscription within the pricing structure listed below, their price change will take effect at the beginning of their next billing cycle following March 15, 2017.

For existing clients with an annual subscription within the pricing structure listed below, their price change will take effect at their next renewal period following the March 15, 2017 price change.

How will this change impact QuickBooks Online customers with monthly billing plans?

Product Current monthly price New monthly price
QuickBooks Online Simple Start Less than $7 $10
Between $7 and $9.99 $12
Between $10 and $13 $15
QuickBooks Online Essentials Less than $12 $15
Between $10 and $15.99 $20
Between $16 and $19.99 $24
Between $20 and $29.99 $30
QuickBooks Online Plus Less than $14 $15
Between $14 and $18.99 $23
Between $19 and $22.99 $30
Between $23 and $30.99 $36
Between $31 and $38 $40

How will this change impact QuickBooks Online customers with annual billing plans?

Product Current annual price New annual price
QuickBooks Online Simple Start Less than $70 $100
Between $70 and $99.99 $120
Between $100 and $140 $160
QuickBooks Online Essentials Less than $120 $150
Between $120 and $159.99 $200
Between $160 and $199.99 $240
Between $200 and $299.99 $320
QuickBooks Online Plus Less than $140 $180
Between $140 and $189.99 $230
Between $190 and $229.99 $300
Between $230 and $299.99 $360
Between $300 and $390 $430

There are several price brackets, will small businesses see the different price options?

Customers who are billed directly for their QuickBooks Online Subscription will only see their monthly or annual subscription cost. In addition, they will be able to view the QuickBooks Online MSRP available through online channels.

How does this price increase affect the 50% discount available through wholesale billing?

Customers affected by this price adjustment pay directly for their QuickBooks Online subscription, so there is no impact to customers you have enrolled in Wholesale Billing. Any customers newly added to Wholesale Billing will receive 50% off the then-current MSRP pricing of QuickBooks Online.

Will there be discounts available to customers that lower the new price?

The best long-term discount option is to use wholesale billing available through QuickBooks Online Accountant. Wholesale billing provides a 50% discount off the QuickBooks Online retail price.

Occasionally, Intuit offers sales and promotions that apply only to new QuickBooks Online subscriptions.1

Is QuickBooks Online notifying my clients?

Yes, Intuit is providing notification to the owner of the QuickBooks subscription at least 30 days in advance of the change.

Does this price increase impact my subscriptions purchased as part of a Wholesale Billing bundle offer (e.g. 5 for $25)?

No, companies that are part of a wholesale billing bundle offer will continue to be billed at the QuickBooks Online MSRP, and the rebate program will continue to apply based on the original terms of service.

Does this price increase impact QuickBooks Online Accountant?

No. This price increase does not apply to QuickBooks Online Accountant. QuickBooks Online Accountant remains free to you as an accounting professional.

What extra value am I getting for the price increase? Are new features being introduced due to the price increase?

At Intuit, we strive to deliver the best products at the lowest cost to our customers by investing in technology that makes QuickBooks Online easier to use.

We have accelerated the development of QuickBooks Online with time-saving features, such as payments, e-invoicing, custom reporting, and enhanced inventory. We have also created our industry leading mobile app and expanded our third party ecosystem with approximately 500 apps that allow you to work seamlessly anytime, anywhere.


  1. You can give your clients 50% off the then-current MSRP pricing of QuickBooks Online (includes Essentials, Plus) for the life of their subscription when you sign up for wholesale pricing within your QuickBooks Online Accountant account. The MSRP price is subject to change at any time in Intuit's sole discretion. Terms, conditions, pricing, features, service and support options are subject to change without notice.