What Are the Worst Marketing Mistakes?
What marketing mistakes have you made that you've corrected? Can you think of marketing mistakes where the business owner should have known better?
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11/30/06 12:36pm PST
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Oh, I hear you on that one. I remember a retail store owner who found an old box of customer info forms hiding in a back closet. It was about 3-5 years old. He just added the list to his current database and his next direct mail piece came back with dozens of undeliverables. What a waste...and expensive if you have a small budget.
~ Kim
