How to start

Put all your certifications in your profile, you sure worked hard to get them. I don't think any visitors are going to look at how much expertise and education you have and say - "whoa, I don't want that guy, give me somebody with no accomplishments whose cheaper"

Which leads to another issue, don't underbill yourself. You'll be providing much more expertise than someone they could hire as an entry level bookkeeper. They will value you more if you have a professional rate. It's somewhat counterinuitive, but charge a high rate, at least what your local market will bear.

To be honest get yourself the most certifications you can, fill out as much of the profile as you can and when eligible get the advanced cert. Like the yellow pages or a web search sometimes the proadvisor listed at the top of the referral website will get the call first.

Lastly, try to work up a portfolio of sorts to show prospects what kind of services you can provide them. Use the sample companies and reports from there and some analysis to show value added.

I agree--too many people don't completely fill out their profile!  I think you should also try to include a picture in your profile--people like to see you and who they would be doing business with!  If you don't have a website, you need to get one and include the link to it on your profile.

Have confidence in your skills & potential clients will too!