References?
I became a proadvisor last year and have started a my own bookkeeping business. I'm still struggling to have enough clients to get by. (I'm going to start contacting local CPA's - the one tactic I haven't tried yet.) My question is: I had someone get my number off the Proadvisor referral site. She asked me for references. I've always had references for jobs, but what about being self-employed? I asked a couple of my clients if they would mind being a reference, and they said "no problem." But if I'm doing one time jobs for people (like setting them up or just doing some training), my poor references could end up talking to a lot of my potential new clients. How do you deal with this? Do you use "testimonials?"
