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02/10/2012 at 03:34PM PST
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11/08/09 6:39am PST

Help getting customers

Anyone have any good tools to target certain areas/cities for marketing/promoting our website?

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11/09/09 7:02am PST

I have some ideas for you, what is your website and who are your target clients? 

--I hope you find this post helpful--

We cannot hold a torch to light another's path without brightening our own. ~Ben Sweetland

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11/09/09 9:00am PST
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I took a peek and you have a good beginning to your web site. Office live is where I am based. It's very intuitive, even I have been able to put up about twenty five pages on my site without outside help.

If you type "dry cleaners nokomis fl" into your "Google Search Bar" the entire first page of results will be for my Best Dry Cleaners Nokomis FL. I got lucky.

I am a simple, local, small business doing dry cleaning and laundry. Feel free to pick off anything you like from my web site and use it in good health.

I would suggest that you review your local area and determine how big a radius from your door you are comfortable traveling to a job. Remember no customer ever wants to pay for travel time. So, control it. Limit it.

With rare exceptions, don't quote work out of your "comfort zone". You will definitely have more productive time to make more profit within your "comfort zone" and you will have happier customers.

To define or find your best geographic areas, you might first define your perfect customers in order of items like, night, day or weekend or holiday work hours, residential, commercial or new construction cleanup. No one in the building when you are their, no kids or animals around, general accessibility for example apartment buildings or condo areas with few parking spaces.

Get a local area map from Google or MapQuest drive around your entire "comfort zone" and pay close attention to all of the different types or classes and sub classes of potential customers. This "drive by" will help you to develop a more comprehensive marketing program for your services.

As a final thought , don't depend entirely on your web site to drive new business to your door or telephone. Remember your are not Fox News or Ivory soap with immense brand recognition.

Always happy to help another risk taker/small business person.
 

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