Growing my business

In a generic services business the only way to acquire new clients is to be there when the client needs your service. You hope he will find your website or read your ad. But direct mail is best. The down side of direct mail is it takes 10,000 mailing to land one client. The upside is that 10,000 mailings will get one client. But it's grinding, often discoraging work. And it's costly. Mailing pieces and postage add up. However, you only need to spend at any time what you can afford to spend. It doesn't matter whether you send ten mailings a day or a thousand.  Only the one who need your services count.

Advice for others

Hang in there.