E-books for E-Commerce Marketing & Promotion w Sharon Cohen

Electronic books or e-books are extremely versatile marketing tools that can be used in a variety of ways to market and promote an online business or service. They can be used to provide visitors with more information about a business' area of expertise; attract traffic to an online site; build e-commerce credibility and branding as an expert in a particular field; gain additional readership through e-readers such as Amazon's Kindle; and help sell product or services. It can also be sold and utilized as an income vehicle. This event covers the benefits of e-books as well as some of the tips in writing & producing them. (Sharon Cohen is the author of three books for Atlantic Publishing on how to start an online business. Her website is http://online-business-guide.com. She has been a writer & editor in marketing & PR for 30 years in both print and online media.)