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Comments for this video
I cried when I watched this video. Really I did. I love how small business owners consider everyone "family" from their customers to their employees. Truly inspiring!
You guys really did a great job with this video and your story is on of the more compelling on here. I am going to find you for lunch the next time I am down your way. Bon Chance!
Hey, weren't you guys in the LA Times or something recently? I know I read a news article about you somewhere. Ever come out to Rancho Cucamonga? ;)
I am a competitor in this competition, but wanted to let you know how much I enjoyed your family story.
Good showcasing of the "family." Gives it a great personal touch. Having the narrator tell her story is good as well.
Video and audio quality are good, although the narrator sounds a little on the loud side.
Nice little shout out to twitter fans there!
i love how grassroots the 'movement' was when it began (bloggers, twitter, friends and fam) and how crazy famous it is now (npr, nytimes, ap news etc. etc. etc...)---but how the importance of family and the community has not been lost and is still tight with Kogi. perhaps it is the 'love' they put in their food and that they have for each other and the community that adds that addictive quality that drives people out in droves, and the je ne sais quoi that keeps people abuzzz about them
Lynne said everything that I wanted to say! If you haven't checked out Kogi BBQ yet, it's worth driving into LA for...not just for the food (which is amazing!), but everything that this little video clip is saying. It's truly an experience and we're thankful to the Kogi family for bringing that to us each time! GOOD LUCK!!!!
I can't wait to try Kogibbq. Just haven't been on twitter at the right time. I will keep trying!
Most businesses strive to show profit and success. This is wonderful example showing where profit and success come from, the hard labor, energy and enthusiasm from our employees--our family.
awesome. inspiring, delicious, personable, yay to them!
Awesome! Great to see all the faces of the folks whose tweets I've been following from NYC for ages. Can't wait for my next visit, so I can finally partake in the greatness that is KogiBBQ.
Great job Alice. Love it..
It's a phenomenon. And as phenomenons go, it helps that its an incredibly TASTY phenomenon! I love these folks' "can do" attitude, community spirit, and culinary delights. I hope to be eating your tasty fare years into the future. Best of luck!
I go out to the trucks when they are at Rowland. We can't say enough about all of you...of course we love Kogi...We love you all!!!
I feel a third truck coming. Best wishes Kogi!!!
Good luck! What does it take for you to visit the inland empire? Not enough IE fans? Thanks for employing the hardworking Latinos!
When are you coming to the Inland Empire? Do you need more tweets from our area? I would love to try your food. I've heard so much about it I really can't wait. I wish you all the luck!
lol. Dang I can't imagine the work! :o!!! New trucks?! yay! btw.. the mana song made it amusing. But dyk? it is about losing your father? a VERY pretty farewell song to him*.
I've seen news clips and heard great things about your family and business. I just wish you had trucks (maybe relatives?!!) in Sacramento!! Best of luck. Ed
I heard so much about you guys that I want to go to LA just to eat that delicious food. Loved the video specially because the music is by the great Mexican rock band MANA!
Awesome video guys. You really don't think about all the people and work behind the scenes when eating your amazing food. Keep up the great work!
this is the exact reason why i support mom&pop places =) can't wait til you guys make your way down to the OC. i can guarantee that the cops aren't any better down here, but don't keep kogi an LA secret pleeeeease!
Gimme one of them tacos. And I know Orange County is giving you guff, but you are welcome to set up shop in our driveway anytime.
i love this kind of atmosphere makes me want to start my own taco truck business id like to get into it
five out of five drools.
Three words....I Love Kogibbq!!!
go kogi go kogi go kogi!!!
Loved the video; taking us inside the truck and the people who operate it every day to bring us their branding of Mexican-Korean dishes.
Interesting video. Nice usage of Spanish. I haven't had the opportunity of eating at one of the trucks. I tried once at Hanam Market in K-town but arrived too late. I am one of the thousand who get info via twitter but unfortunately haven't been able to stop by yet. I'm really looking forward to trying this phenomenon especially being Korean American and having lived in Mexico City. Provecho and Mani mogo!!
Loved the video. El Reloj Cucú was kind of a different choice as background song. Does it say something about someone in the truck?
i know, i know! it's a SAD song!! about some kid whose dad vanished and is pleading w/ a cuckoo clock to turn on the light and turn off the time -- very sad! still, i really liked the affect of the instrumentals and thought it accurately conveyed how profoundly we feel affection for one another.
buh... this is getting too deep, dude!!
Great feelgood vibe on your video, I love it. I'm a fellow competitor but I hope you win one of these grants too, because the quality and creativity in your video are above and beyond. Great work!
Finalist story from kogibbq:
It started last September when I flew into LA to visit some family. My brother-in-law and I were out taco-hunting in K-town when a thought occured to him: "What if we put Korean barbecue in a taco?" I thought it was a great idea, but knowing the food industry, getting any idea - big or little - off the ground is an impossibly uphill battle.
2 weeks later, I received another call, and this time, he called to let me know that a friend of his owned a fleet of taco trucks and was willing to rent us one for a month for free. Around that same time, Mark's good friend Roy - a high end chef - was looking to get his hands dirty again and open a Korean hamburger place.
My sister Caroline put together a rough business plan whilst Roy created personal tastings for my family over the next month and a half, working day and night to harmonize Korean and Mexican flavors. He'd email me what kinds of ingredients he was using and I would give him a little feedback here and there.
Around that time my little brother Eric got his good friend Mike involved, who designed our logo as a favor and, as a social media networker, advised us to put up a Twitter feed so that people would know where to find our nomadic truck.
Mark's initial business plan was to park in front of some night clubs because drunken people tend to get very hungry at the end of the night. I, on the other hand, thought our food deserved to be tasted by sober palates. High end approaches to street food are rare to find around LA.
For our first tasting, I reached out to all the West Coast bloggers I could get a hold of. If there were people who enjoyed food and could recognize something special when they saw it - it would be the bloggers.
After 30 emails, I finally got an answer back from Abby of Pleasure Palate and Eddie Lin from Deep End Dining. We arranged a personal tasting for Abby and her foodie friends and had Eddie come to our official tasting in Pasadena.
Our first weekend out trolling the streets of Hollywood, we couldn't give our tacos away. Club owners would chase us out or people would snub us. And then the blog posts came in and the food blogging community sat up and listened. .
The bloggers created the buzz and the Twitter helped keep people in the loop in regards to our locations. Fans would seek out parking locations for us. By then Eddie had decided to mention us on his spot for KCRW's "Good Food" and the rest is history
Reach out to the bloggers in regards to your business, give great service, have enthusiasm for what you're doing, allow family members the creativity to channel their own talents, keep relationships close and friendly with the customers and listen to their feedback. It's good to understand that there will be ups and downs and even mishaps can turn into invaluable learning experiences or opportunities. Also, sincerely consider each adn every idea, no matter how crazy it sounds.
This is a great video. Cannot wait to visit these trucks myself because this is truly what small business is about. Good luck!