false 2009-02-17T17:04:16-08:00 <p>It started last September when I flew into LA to visit some family.&nbsp; My brother-in-law and I were out taco-hunting in K-town when a thought occured to him: &quot;What if we put Korean barbecue in a taco?&quot;&nbsp; I thought it was a great idea, but knowing the food industry, getting any idea - big or little - off the ground is an impossibly uphill battle.</p><p>2 weeks later, I received another call, and this time, he called to let me know that a friend of his owned a fleet of taco trucks and was willing to rent us one for a month for free.&nbsp; Around that same time, Mark&#39;s good friend Roy - a high end chef - was looking to get his hands dirty again and open a Korean hamburger place. </p><p>My sister Caroline put together a rough business plan whilst Roy created personal tastings for my family over the next month and a half, working day and night to harmonize Korean and Mexican flavors.&nbsp; He&#39;d email me what kinds of ingredients he was using and I would give him a little feedback here and there.&nbsp; </p><p>Around that time my little brother Eric got his good friend Mike involved, who designed our logo as a favor and, as a social media networker, advised us to put up a Twitter feed so that people would know where to find our nomadic truck.&nbsp; </p><p>Mark&#39;s initial business plan was to park in front of some night clubs because drunken people tend to get very hungry at the end of the night.&nbsp; I, on the other hand, thought our food deserved to be tasted by sober palates.&nbsp; High end approaches to street food are rare to find around LA.&nbsp; </p><p>For our first tasting, I reached out to all the West Coast bloggers I could get a hold of.&nbsp; If there were people who enjoyed food and could recognize something special when they saw it - it would be the bloggers.&nbsp;&nbsp; </p><p>After 30 emails, I finally got an answer back from Abby of Pleasure Palate and Eddie Lin from Deep End Dining.&nbsp; We arranged a personal tasting for Abby and her foodie friends and had Eddie come to our official tasting in Pasadena. </p><p>Our first weekend out trolling the streets of Hollywood, we couldn&#39;t give our tacos away.&nbsp; Club owners would chase us out or people would snub us.&nbsp; And then the blog posts came in and the food blogging community sat up and listened.&nbsp; .&nbsp; </p><p>The bloggers created the buzz and the Twitter helped keep people in the loop in regards to our locations.&nbsp; Fans would seek out parking locations for us.&nbsp; By then Eddie had decided to mention us on his spot for KCRW&#39;s &quot;Good Food&quot; and the rest is history</p> b5U1ymtQCqllvkab8P4pmk false false false true true 2009-11-09T23:36:59-08:00 0 true 1 false false false 1 KoGi BBQ - The Little Korean Taco Truck That Could 2010-02-05T06:58:28-08:00 kogi-bbq-the-little-korean-taco-truck-that-could cMenu4tQiqllvkab8P4pmk kogibbq 927 0 dY1Ghod6ZhRBWr3AL8abBw